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ReserveAntonio Hernandiz, Director of Animal Health at Grupo Huevos Guillén, was in charge of the presentation on "Present and future challenges in the egg industry" during the LPN Congress 2018.
Since DR. Charles Darwin described in his book "The Origin of Species" the evolutionary process that has governed existence since the origin of life, we have learned that living beings on this planet, if they want to succeed, must adapt to the environment that surrounds them. This process is continuous and may have more pronounced turning points depending on the demands of the circumstances of this environment.
As a living entity, the egg-producing industry must be malleable and always adapt to the circumstances surrounding it. Thus, these means are different in different regions of the world, depending on the geography, the availability of soil, water, or cereals, and greater technological factors of production or consumer preferences. Even within each region, each player in this industry can (and should) focus on its capabilities and circumstances and thus specialize.
In this sense, the European region, with specific circumstances that determine its fate (resources, means, consumer, legal, environmental), is one of the world regions that is exerting the most significant evolutionary pressure on the egg-producing industries that are present there. Among all the factors that are exerting pressure, we can highlight those that, in the author's opinion, are more decisive, being classified within a scheme of preparation for the evolutionary challenge.
The actors of the Poultry Industry can carry out an act of reflection on the product they handle. The egg is a food of excellent quality, nutritionally rich, and has an enormous capacity to penetrate the diets of cultures worldwide.
But that is not enough because you must know how to strengthen yourself even more to face the evolutionary challenge:
Like any sector, the Egg Industry has weaknesses. However, if you want evolutionary success, any actor must work on them, correcting them or, where appropriate, minimizing them.
Knowing the weaknesses allows us to react, prevent, and combat them. Among them are:
On many occasions, the strongest actor with the best-managed weaknesses does not end up being successful, as it also requires optimal image projection, specifically a positive image.
Any strategy to adequately manage the image of a poultry actor is enriching and allows it to adapt better to change. Of all the strategies that may be included in this idea, the following stand out:
To the extent that an actor in the Egg Production Industry considers their strengths, they decide to expand them, reduce their weaknesses, and project a positive image of themselves.
Suppose it aligns with the points described above (which result from a European experience). In that case, it will be able to be more effective in the process of evolutionary adaptation.
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Entrada Congresual
Coffee Break, Almuerzo
Vista libre de la Expo
Material del congreso
Cena de gala Inaugural
Entrada Congresual
Coffee Break, Almuerzo
Vista libre de la Expo
Material del congreso
Cena de gala Inaugural
Entrada Congresual
Coffee Break, Almuerzo
Vista libre de la Expo
Material del congreso
Cena de gala Inaugural
Entrada Congresual
Coffee Break, Almuerzo
Vista libre de la Expo
Material del congreso
Cena de gala Inaugural